The margin underneath every call.
What each recommendation costs, what loss it avoids, and what a seat costs against the staff it covers.
Every spray, every irrigation and every day the pick is held costs money: the input, the cost of getting it wrong, and the value of the crop at stake. Most of that arithmetic sits in the grower’s head.
Labour is sized by request, on paper, against harvest volume. ORTH plans it from the week’s actions.
Every call with its cost next to it.
Six places ORTH puts a number on the decision.
The cost next to the recommendation
Each recommendation shows the input, the rate, the alternative and the cost per hectare, next to the agronomic reason. The decision and its price sit together.
The price of timing
A pass that goes on early, a window that closes, a feed that leaches, a load refused at the border: ORTH shows what the call costs while there is still time to change it.
Labour planned from the work
Standard rates per operation, per tree, hectare or row, uploaded once. ORTH turns the week’s scheduled actions into a labour plan, and completions come back as done, partial or not done, with the reason.
The business case before capital moves
For a new block, a higher-input system or a variety change, ORTH builds conservative, base and upside cases across yield, pack-out, price, labour, energy and inputs, with the assumptions and the main sensitivity shown.
Return by farm and by person
Adoption, turnaround on questions, open actions and plan versus applied, per farm and per role, on one dashboard the farm and the group both read.
Inputs against the plan, all season
Fertiliser, crop protection and water applied against the plan per plot, in the week it happens. Overspend shows in season, with the block and the reason.
Every call priced, from the recommendation to the margin.
Every recommendation shows its cost next to its reason. The return shows up by farm and by person.
Put the cost next to the agronomy
Each recommendation shows the input, the rate, the alternative and the cost, next to the reason for it.
Price the timing
A missed window or a refused load costs more than the product. ORTH shows the cost of the call while there is still time to change it.
Plan the labour from the work
Upload standard rates per operation once. ORTH turns the week’s scheduled actions into a labour plan, and completions come back as done, partial or not done, with notes.
Build the case before capital moves
For a higher-input system or a new block, ORTH builds conservative, base and upside cases across yield, pack-out, price, labour, energy and inputs, with the assumptions and the main sensitivity shown.
See the return by farm and by person
Adoption, turnaround and open actions per farm and per role, on one dashboard the farm and the group both read.
One seat costs one per cent of a salary.
Growers most often described ORTH’s return as a loss avoided, then as a yield gain, then as input saved.
One seat costs 1% of a fully loaded technical staff member’s year.
One agronomist covers ten times the growers. ORTH answers the routine questions at your standard and escalates the exceptions with photo, history and location.
How surveyed growers most often described the return, ahead of yield gained and input saved.
Three cases, the assumptions and the sensitivity, before capital moves.
A grower is weighing a higher-input system. ORTH checks the climate, soil, water and crop fit first, then builds conservative, base and upside cases across yield, pack-out, price, labour, energy, inputs and capital. It returns the assumptions behind each case, the main sensitivity, and the evidence to gather before capital is committed.
What growers ask ORTH about economics.
Typed or spoken from the row, in your language. Answered from your plots, your weather, your analyses and your protocol, with the working shown.
Request a demoRun it as a team, or as a group.
Pick the plan that matches how you farm.
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For a farm or a grower organisation.
Everyone on the operation works from the same plot record.
- The cost next to every call. The labour plan next to the work.
- Team chats with ORTH on every plot.
- Actions assigned with an owner and a date. Field notes from the row.
- Packs from $5,000 a year. Live in days.
For a group, a network and its growers.
A private instance running your protocols on every farm.
- Return by farm and by person, on one dashboard the group reads.
- Your protocols behind every answer, on every farm.
- A private instance. Your data, exportable at any time.
- Validated by your own agronomists before rollout.